SEE THE BLINDSPOTS

“Would you see our roads differently if cars weren’t cars?” This thought-provoking initiative challenges conventional perspectives on pedestrian safety. Through meticulous composition, innovative layout, and striking 3D visuals, we aimed to transform how you perceive the streets around you.

Florida has the heighest rate of pedestrian in the nation. A majority occurs in the Tampa Bay area. It's time we look out for each other. We aimed for a new approach to get people attention. The result was a campaign where cars were no longer cars, but something much more scary.