RIDE TO DEFEAT ALS
The ALS Association, Tampa
“Get ready for the ride for someone else’s life,” with this powerfull phrase we aimed to raise awareness and critical funds for ALS research and patient care. Your participation not only supports those battling this devastating disease but also brings us one step closer to finding a cure.
art direction
Ernan De Leon
composition / layout
Ernan De Leon
photography
William McCreary @ Dunn-Co
creative
Glen Huskin @ Dunn-Co
For our print campaign, clarity was key. We combined the concept of “you are cycling for someone else who can’t” into a single, impactful image. For the TV campaign, we had more flexibility, incorporating elements of time and pace to evoke a stronger emotional response. We aimed to show how ALS affects both patients and their loved ones. I created the special effects wanting to highlight a key characteristic of the disease: the inability to move, as if frozen in time.
