MINIMIZE EXPOSURE

For our "Minimize" campaign, I led the creative direction and visual execution. As art director, I crafted a clean, clinical aesthetic that helps conveyed confidence and safety, emphasizing both quality and protection. I managed every detail of photography and composition, from lighting setups that highlighted texture and material integrity to framing, that subtly underscored the product’s role in safeguarding it's users. Each image was designed to evoke trust, reinforcing the glove quality and reliability.

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